Case Studies

Client & employer work

These engagements appear under project aliases. Real names available on request.

• Payments infrastructure

  Meridian

  Improving transaction success rate

  Card and virtual account payments were failing often enough to hurt merchants and customers. Retry-aware routing across providers, plus sockets in place of status polling, moved the success rate from the mid-to-high 70s to 94–98%.

  Payment Routing · Retry-Aware Routing · Real-Time Systems · Product Strategy

• Consumer discovery

  Atlas

  Resolving a structural unit economics risk

  A core feature ran on a pay-per-call third-party API. Modeled forward against projected growth, cost-to-serve would scale with adoption. A first-party data layer became the default experience, and the paid dependency was repositioned as a monetized premium tier.

  Unit Economics · Data Strategy · Cost-to-Serve · Product Architecture

• Consumer credit

  Beacon

  Making a credit report people could understand

  Users got a financial and credit report they could not read, so they did not refresh it or apply for credit, and both revenue streams suffered. Rebuilding it as a guided story, with a letter grade, an action plan and shareable badges, gave users a reason to understand it, return to it and share it.

  Information Design · Retention · Organic Acquisition · Product Strategy

Also built

Smaller and older work, still standing.

• Signature Frames NG→

  Shop exquisite frames and canvas art prints.

  Nuxt.js · TailwindCSS · Node.js

• Emino FPL→

  Private league site for Fantasy Premier League enthusiasts.

  Nuxt.js · TailwindCSS

• Weather App→

  A small weather PWA. Conditions for your location or any city.

  Nuxt.js · Vuetify · Chart.js · OpenWeatherMap